Marketing

You Keep Me Hanging On the Telephone

Don’t leave customers hanging in silence. Mark Williamson, (pictured) Sales and Marketing Director for audio branding specialist PH Media Group explains how to turn hold time into a key marketing tool. The implications of poor call handling can cost a business dearly. Research has revealed 67 per cent of consumers have hung up on a service call before their particular issues could…

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DHF Makes Key Marketing Appointment

The Door & Hardware Federation (DHF) has appointed Patricia Sowsbery-Stevens DipM MCIM as marketing manager. Her role is to further raise the profile of the DHF and its members in the industrial door, building hardware, garage door, powered gate and doorset sectors. She will build on the DHF’s reputation for being the industry’s recognised independent…

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Customer Care & Relations

Introduction Did you know it costs five times more to sell to a new customer than an existing customer? Well, many businesses are sadly paying the price because they fail to encourage repeat sales from customers. This is often the result of poor customer relations / customer care. One thing that business owners often forget…

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