Yale is overhauling its digital presence with the launch of a new one-stop website aimed at creating a seamless and integrated user experience for new and existing customers.
Yalehome.co.uk delivers a modern digital platform to connect visitors with solutions essential to their unique security needs and priorities – whether through smart connected technology, traditional mechanical systems, or a combination of both.
The website has been entirely redesigned to offer intuitive and fast navigation especially on mobile devices, allowing visitors to access detailed information on the brand’s products and services quickly and efficiently – and at every stage of the decision-making journey.
Offering a more engaging online experience, the new website has been designed with additional imagery and videos displaying Yale’s leading mechanical and smart tech security solutions.
Other key elements include:
- New and current product range sections demonstrating key features and benefits to enable existing customers, as well as those who are unfamiliar with the brand, to make informed choices.
- Videos of product in use showcasing how Yale security solutions can become part of everyday life.
- The most up-to-date information to enable returning customers, as well as those who are new to the brand, to differentiate, refine and compare products.
With a heritage in security, Yale offers a comprehensive range of Smart Living products, from door locks and alarms to CCTV and WiFi cameras, and traditional security items such as cylinders, night-latches, padlocks, mortice locks, bike locks and safes, to help people feel safe and secure by giving them added peace of mind.
Jason Vigrass, Content Manager, explains: “Reflecting our deep roots in the security industry, as well as our progressive focus on innovation and outstanding customer service, Yalehome.co.uk allows our customers, consumer and trade, to really explore our product range, as well as a whole host of other great content, with greater ease.
“This website provides customers at every step of their retail journey with a one-stop opportunity to tap into Yale’s comprehensive expertise, engage with security industry experts, and explore a wide range of solutions to make their lives easier and more secure.”
For more advice and information about the range of security products available from Yale, visit www.yalestore.co.uk