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Archive for 11/06/2018

The Psychology Behind Audio Branding And How Sound Can Influence Customer Behaviour

By Locks & Security Magazine | 11/06/2018 | 0

Dan Lafferty, Director of Voice and Music at PHMG, looks at how audio branding can be used to unlock customer potential   As an unlicensed and unregulated industry in the UK, professional locksmiths have the added challenge of differentiating themselves to attract customers to their quality service and workmanship. Emphasis is often placed on the…

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